What to Post on Social Media: A 30-Day Plan

"What do I even post?" is the question that stalls most small-business social media. Here's a simple framework and a 30-day plan so you never stare at a blank screen again.

The five post types

• Educational — a tip, a how-to, a myth busted. Builds authority.
• Behind-the-scenes — your process, your team, your day. Builds connection.
• Social proof — reviews, results, happy customers. Builds trust.
• Promotional — a product, offer, or service. The ask.
• Personality — what you stand for, what makes you, you.

A simple 30-day rhythm

Post a few times a week, rotating through the types so you're never all-sell:

• Week 1: educational, behind-the-scenes, social proof.
• Week 2: personality, educational, promotional.
• Week 3: social proof, behind-the-scenes, educational.
• Week 4: promotional, personality, social proof.

Consistency beats perfection. A steady, mixed feed builds trust that a once-a-month sales post never will.

The hard part isn't ideas — it's doing it every week. That's what done-for-you social is for.