About
Marketing built by an operator, not an agency.
Most agencies have never run a business. List & Lane is different — it's run by someone who's spent two decades building brands, and knows exactly what your marketing needs to do: make you look established and bring in customers.
The short version
Hi, I'm Brandon.
I've spent twenty years making businesses look good — and I know the marketing grind firsthand: the thing that has to go out tonight, the posts you keep meaning to make, the brand that never quite looks like you.
I built List & Lane to give businesses the kind of marketing a big firm has — sharp, consistent, and professional — without the overhead, the long contracts, or the agency runaround.
Because I've actually run businesses, the work is built around what brings in customers — not what looks good in a portfolio.
And the job doesn't end at the first sale. The right marketing keeps your customers close — staying top of mind, earning repeat business, and turning happy clients into the referrals that quietly grow a brand for years.
Brandon Childress
The long version
Two decades of building brands.
Marketing isn't a pivot for me — it's what I've done for twenty years.
I spent 15+ years leading hospitality, running some of the most successful restaurants across Virginia, Nashville, and the Carolinas — six of them as a marketing manager. In that world the brand, the experience, and the details are the product; a great night out is something you design down to the last touch.
I'm a designer by instinct. My work has run from experiential marketing and event tablescapes to custom-built merchandising and curated wine dinners — projects where presentation wasn't decoration, it was the whole point.
Today I bring that same eye to List & Lane — designing brands, websites, and marketing for businesses that want to look the part. See it in action at laurengerardi.com. I know what it takes to make a brand look established and bring in real business.
15+ yrs hospitality leadership · 6 yrs marketing management · Web & brand design · Richmond, VA
Rooted in Richmond
I know this market because I work it.
From the Fan to Short Pump, your brand should feel like it belongs here — because it does. Real neighborhoods, real local context, the way people in Richmond actually talk.