The Product and Promotion Marketing Checklist

Launching a new product, service, or promotion? A great offer can still flop if nobody hears about it. Here's the full checklist to promote anything properly, from plan to live.

Before launch

• Nail the message — one clear sentence on what it is and who it's for.
• Get the visuals — clean photos or graphics, on-brand.
• Build a landing page — one page with the offer and a clear call to action.

Launch day

• Announce on social — a feed post and Stories across your channels.
• Email your list — the people most likely to act, first.
• Update your profiles — website, Google Business Profile, link-in-bio.

The week after

• Keep posting — different angles: behind-the-scenes, FAQs, social proof.
• Run a small ad — put a little budget behind your best post.
• Follow up — remind people before the offer ends.

A launch isn't one big post — it's a week of consistent, coordinated touches.

This is exactly what a Launch Kit is built to do — done for you, usually inside 48 hours.